Influencer Marketing

Influencer marketing is far easier when working for a sports team than it is for other corporate brands, simply because your team brand is as cool as those of your influencers. Our influencer marketing efforts at the Oakland Raiders didn’t require spend in the way many campaigns do, but we still did need to plan extensively. We kept an exhaustive list of all of our celebrity fans, monitored their social media, supplied them with gear and occasional tickets, strategized opportunities to capture content of them at our games, and worked on numerous other special collaborations.

The results: we spread brand awareness by tapping into the massive audiences of our celebrity fans and cross-promoting fun, unique content for fans.

Guy Fieri