Results

Hopefully you’ve learned a little bit about me as a person. Perhaps you’ve read about the type of work I do and my approach in the digital content space.

But qualitatively and quantitatively, am I any good? I certainly believe so, but I also believe in measuring my work with data. The three main criteria I’ve historically used to measure success in the content space are:

  • Ratings — Essentially usage KPIs — Engagement, Total Viewership, Time Spent Viewing, Downloads, Subscriber Growth, etc.

  • Revenue — Did we make money? Whether via a branded content deal, content licensing, programmatic revenue, product sales, etc.

  • Relevance — Did we create something innovative? Did we earn any press? Did we align with company priorities? Did notable figures interact or comment, such as influencers or celebrities? The third criterion is admittedly subjective, yet still important.

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Some accomplishments I’m proud of and efforts I’ve led in recent years:

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  • Scaled volume of content production over 10x for FOX Sports Digital, from less than 1,000 to over 10,000 original pieces of content monthly across the FOX Sports app, FOXSports.com, and all third-party social platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.)

  • Achieved three-straight years of double-digit viewership growth for FOX Sports Digital, with 2019 resulting in 5.6 billion views and over 21 billion minutes of video consumed across social and streaming

  • Implemented new visual content strategy shift that turned FOX Sports Digital from operating at a loss in 2017 to a profitable eight-figure business in 2018 and 2019, via direct sold content, branded content, content licensing, and programmatic revenue

  • Spearheaded digital content sales, generating mid-eight-figure annual revenues from branded content with blue-chip brand parters (Anheuser-Busch, Coca-Cola, Adidas, VISA, Disney, etc.)

  • Mentored over two dozen college students on future sports media careers as part of the FOX Sports University initiative

  • Set editorial vision and created content calendar for fully revamped Raiders.com while also serving as lead editor and regular contributor to the website

  • Produced 15,000-plus pieces of original content (graphics, articles, videos, photos, and other posts) for Oakland Raiders social and digital platforms

  • More than tripled the audience size of the Raiders’ digital audience, finishing No. 1 in the NFL (out of 32 clubs) in Twitter and Instagram interactions for the 2015 and 2016 seasons

  • Many of my individual published works for College Spun were re-featured elsewhere, including on ESPN, FOX, Sports Illustrated, Deadspin, SB Nation, Grantland, The Big Lead, Bleacher Report, Business Insider, and the New York Post, among others

 
2019 was an incredible year for video consumption across FOX Sports’ digital and social platforms, on nearly every sports vertical

2019 was an incredible year for video consumption across FOX Sports’ digital and social platforms, on nearly every sports vertical

 

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